Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit

Parks Associates, Parks Points (image)

Wearables Market Headed for a Shakeup as Google Seeks to Acquire Fitbit | #TpromoCom  #Parks #Google #Wearables | According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space.

Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple.

Looking specifically at smart watch models, Parks Associates finds that Fitbit smart watches and the Apple Watch are nearly neck and neck in terms of consumer adoption. Fitbit has been largely successful in getting its users to move from its lower-cost (and lower profit) fitness trackers, with Parks Associates consumer survey data finding that 40% of Fitbit users in US broadband households use one of its smart watch models.

A Google acquisition of Fitbit would make Google the number one name in the US wearables market overnight, and give it a highly useful entry point into the healthcare market. While there’s been some speculation that Google may be seeking to acquire Fitbit for its IP, it seems more likely that Fitbit’s strong brand and popularity among consumers would make it an acquisition a la Nest rather than the next Motorola.

However, Google also has its own smart watch platform—Wear OS—which is used to power smart watches from companies such as the Fossil Group, LG, Misfit, Casio, and Mobvoi.

What will an acquisition of Fitbit do to Google’s existing smart watch platform? While Google may seek to keep both alive for a while, it seems likely that Fitbit—the stronger, more popular brand—would receive the bulk of Google’s time, attention, and resources, leaving Wear OS to the fate of Google Inbox, Hangouts, and Google Reader. It’s too soon to tell for sure, but history isn’t exactly on Wear OS’s side.

Interested in learning more about the US wearables market? We recently published research looking at this space. Go check out our new 360 Deep Dive: Consumer Demand for Connected Wearableswhich answers the following questions:

  • What is the current state of the connected wearables market?
  • How are leading device makers managing the growing blending of the wrist wearables categories?
  • What are the major barriers to connected wearable adoption?
  • What types of functionality are most in-demand by consumers?
  • How do the customers of big four wearables players – Fitbit, Apple, Samsung, and Garmin – differ in terms of their priorities and use of devices?

To read the remainder of this news release, click here.

Human Investigation Management – ISIO
Human Investigation Management – ISIO. Find out more by clicking!

VoiceBase Expands Beyond Voice, Offering Text Analytics, Introduces VoiceBase Online and Enterprise Accelerator

VoiceBase Expands Beyond Voice, Offering Text Analytics, Introduces VoiceBase Online and Enterprise Accelerator | #TpromoCom #Voice #AI | Latest VoiceBase release provides organizations omni-channel views of their customers and unparalleled flexibility and speed in deployments

San Francisco, CA, USA, Nov. 12, 2019 (GLOBE NEWSWIRE) — VoiceBase, the leading AI-driven voice analytics company, today announced Text Analytics. This new capability empowers organizations to analyze text data in parallel with voice data. Customers can now ingest text data from chat, messaging, email, social platforms, forums and help platforms such as Zendesk, ServiceNow and Salesforce.

“Combining text data with our award winning AI-powered voice analytics platform allows for organizations to truly listen to the omni-voice of the customer,” said Mark Langsfeld, VP of Product, VoiceBase.Enterprises will now be able to leverage consistent categorization and analysis using a unified platform, rather than siloed channel views of critical customer information.Introducing VoiceBase Online

With the competitive landscape changing many industries, customer experience is at the core of digital transformation.  To enable customers to optimize the time to market for speech and text analytics, VoiceBase is also introducing VoiceBase Online. VoiceBase Online is a fully hosted SaaS application that hosts the analytics databases with optimized query schemas, data transformations, and front-end visual analytics, powered by Tableau.

“In a changing analytics world, many customers ask for self-service, but a segment of customers also desire full-service analytics.  VoiceBase Online is a fully hosted, highly scalable, and affordable option for organizations that value speed to market with their voice of the customer analytics,” said Langsfeld.

General availability for VoiceBase Online is January 2020.

Introducing VoiceBase Enterprise Accelerator

To help organizations rapidly deploy speech and text analytics at scale, VoiceBase is also announcing Enterprise Accelerator. 

Enterprise Accelerator is a tightly integrated, turn-key analytics platform.  Through simple online configuration, Enterprise Accelerator creates and continually maintains a performant and easy-to-query warehouse in your own Snowflake, Redshift, or Azure SQL instance.  Enterprise Accelerator also provisions a companion Tableau server site with a suite of ready-to-customize dashboards.

Langsfeld added “Speed and flexibility are at the heart of Enterprise Accelerator, and our alpha customers and partners are really excited by how fast we can go from a call recording to enterprise scale analytics within hours.”

“At Delta Dental of Washington, Enterprise Accelerator allowed us to spend time on analysis, without having to build out an internal analytics environment.  Deploying through Enterprise Accelerator easily saved us months of project time,” said Becky Masters, Director of Digital Experience.

General availability for VoiceBase Enterprise Accelerator is January 2020.

To learn more about Text Analytics, VoiceBase Online, and Enterprise Accelerator, stop by the Tableau Conference 2019 in Las Vegas from November 12th through 15th.  VoiceBase will be in the expo hall at Mandalay Bay, booth 639.

About VoiceBase

VoiceBase helps people bring vision to voice.  VoiceBase’s AI-driven platform allows people to quickly process speech and text data to create actionable insight.

To learn more about VoiceBase, please visit https://www.VoiceBase.com.

To talk to VoiceBase’s sales team, please visit https://www.voicebase.com/contact-us/contact-sales/.

Mercury Systems Selected by Raytheon to Supply Critical Technology

Mercury Systems (logo)

Mercury Systems Selected by Raytheon to Supply Critical Technology for LTAMDS Radar Program to enhance U.S. Army Threat Awareness

ANDOVER, Mass., Nov. 07, 2019 (GLOBE NEWSWIRE) — Mercury Systems, Inc. (NASDAQ: MRCY, www.mrcy.com) today announced that its high-performance signal processing and RF solutions were selected by Raytheon for its advanced Lower Tier Air and Missile Defense Sensor (LTAMDS) program, the Army’s next-generation missile defense radar. LTAMDS is a new radar that will ultimately replace the U.S. Army’s current Patriot radars, and will operate on the Army’s Integrated Air and Missile Defense network.

“Since 2009, Mercury has been a strategic supplier for Patriot and we continue to deliver best-of-breed technologies and rapid deployment services that improve nearly every aspect of the system,” said Didier Thibaud, Mercury’s Executive Vice President and Chief Operating Officer. “Now with LTAMDS, our customer can count on Mercury to continue supplying affordable secure and safety-critical processing subsystem solutions providing our military forces with a strategic and tactical advantage.”“We are looking forward to working with Mercury, one of our key LTAMDS strategic partners, on this next evolution in air and missile defense,” said Doug Burgess, Raytheon’s LTAMDS program director. “We share the same vision of bringing forth solutions that provide the warfighter overmatch capability quickly and affordably. Mercury has a strong understanding of where we are heading from a technological perspective, which enables them to collaborate with us for innovative solutions for this key program.”LTAMDS draws from a portfolio of combat-proven modular open-system capabilities the companies worked on together that are scalable and configurable. LTAMDS is designed to be fully operable with the U.S. Army’s existing architecture. The solution expands battlespace coverage to protect soldiers from advanced air and missile threats. Its design helps the U.S. Army prevail when they confront the “tyranny of distance” in places like the Pacific theater, where the vast expanse of ocean complicates communications and situational understanding.

Mercury’s radar signal processing subsystems are designed, made and supported from trusted DMEA facilities.

For more information, visit www.mrcy.com/#radar-solutions or contact Mercury at (866) 627-6951 or info@mrcy.com.

Mercury Systems – Innovation That Matters®

Mercury Systems is a leading commercial provider of secure sensor and safety-critical processing subsystems. Optimized for customer and mission success, Mercury’s solutions power a wide variety of critical defense and intelligence programs. Headquartered in Andover, Mass., Mercury is pioneering a next-generation defense electronics business model specifically designed to meet the industry’s current and emerging technology needs. To learn more, visit www.mrcy.com and follow us on Twitter.

Human Investigation Management – ISIO
Human Investigation Management – ISIO. Find out more by clicking!

More than 50% of new security system owners self-installed their system

Connections Summit, Parks Associates (logo)

More than 50% of new security system owners self-installed their system

CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

November 7, 2019

New research from Parks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or very easy for their system.

The international research firm will explore the impact of DIY and smart home solutions on the security market, including strategies to leverage innovations to expand adoption, at the fifteenth annual CONNECTIONS™ Summit: Smart Home Business Models and Strategies on January 7 at CES® 2020 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions examining mass-market business strategies, partnership opportunities, next-gen home services, energy management solutions, and smart home platforms, concluding with a networking reception. CONNECTIONS™ Summit sponsors include Alarm.com, ARM, Cirrent, Inspire, Sprosty Network, Trusource Networks, and MMB Networks.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “These solutions seek to appeal to households unmoved by traditional self-installed security systems. Value propositions such as security and peace-of-mind have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy off-the-shelf experience, security adoption will start to crack the 70% of households that do not have and do not plan to acquire a security system.”

The session “Disruption in Home Security: Smart Home Convergence” features the following speakers:

  • Naveen Chhangani, VP, Product and Services, Arlo Technologies
  • Vera Tzoneva, Head of Assistant Distribution Partnerships, Google
  • Andrew Vloyantes, GM of Installed Solutions, Ring
  • Matt Wolf, Head of Partnerships, SimpliSafe

“Over the past decade of keeping people’s homes and businesses safe, we’ve seen that more and more customers want solutions that fit their lives without compromising on security and privacy protections,” said Matt Wolf, Head of Partnerships, SimpliSafe.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes eight executive sessions and a networking reception on January 7, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at Sherrelle.lewis@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features one day of panel discussions on the smart home, Internet of Things (IoT), energy services, connected health, and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models. The 14th annual CONNECTIONS™ Summit will take place January 7 during CES, which runs January 7-10 in Las Vegas. Follow the event on Twitter at @CONN_Summit. http//www.connectionssummit.com

DIY Dominates IP Camera Mkt & Flir Launches New Deep Learning Camera

Security World Market (image)

DIY dominates network camera market

Parks Associates’ Smart Market Product Assessment on networked cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase. Read more »

Editor’s Note: I realize that professionals in the security market may not want to hear this news, but it’s becoming an issue, one that savvy business folks will take time to study. There are two basic options: 1) profit from it, or 2) fight it. At the end of the day, the decision rests with you. –Al Colombo

divider bar (image)

Flir launches first deep learning – enabled machine learning camera

Flir Systems, Inc. has just launched the Flir Firefly DL, the industry’s first deep learning, inference-enabled machine vision camera with Flir Neuro technology. Read more »

EllaLink receives Global Carrier Award for Best Subsea Project of the Year

EllaLink (image)

EllaLink receives Global Carrier Award for Best Subsea Project of the Year | #TpromoCom #Connectivity #Communications #Award | DUBLIN, Ireland, Nov. 04, 2019 (GLOBE NEWSWIRE) — EllaLink has received a Global Carrier Award in the illustrious category “Best Subsea Project of the Year” during a ceremony held in London and taking place as part of the Capacity Europe 2019 conference. This much coveted award demonstrates true recognition of the project’s success from industry leaders, peers and the market at large.

The key factors that led the jury of industry experts to select EllaLink are:

Creation of a new diverse route connecting Latin America and Europe; Provision of the first low latency coherent network between these two continents; New secured landing in Sines, avoiding other congested areas in Portugal and creating a new cable landing station in a site ideal for data center expansion; Openness and neutrality working in close partnerships with clients; Openness to onward connectivity between Asia and Latin America thanks to the choice of providing secure and diverse routes to Marseille.

Alfonso Gajate, Member of the EllaLink Board and project founder, exclaimed: “I am proud of this award that is a recognition of the commitment and perseverance that has gone into the project since it was first conceived back in 2012. Ross Mullins and I have been joined along the way by key anchor tenants, our investor Marguerite, team members, partners and a lot of external supporters all sharing the belief that a direct link between Europe and Latin America was strongly needed.”

Philippe Dumont, CEO of EllaLink, added: “EllaLink is honored to have received this award which is a testament to the forward-looking view that has driven the development and implementation of this project. I would like to thank our anchor customers CVT, EMACOM, RedClara and GEANT, as well as Telebras, for their trust. We are working closely within our eco-system to bring to the market an alternative choice for those wishing to cross the Atlantic. Operations are progressing on schedule for achieving a ready for service date in 2020.”

Michael Dedieu, Managing Partner of Marguerite and Chairman of the board of EllaLink, declared: “Marguerite II joined EllaLink as financial sponsor back in May 2018 to finalize the development of this landmark project and to fund its construction. This accolade recognizes this asset’s quality as well as the tremendous amount of work accomplished by the management team over the last 18 months.”

The Global Carrier Awards are the wholesale telecom’s largest global industry celebration uniting industry leaders from across the international carrier community.

About EllaLink
EllaLink is an advanced optical platform offering secure high capacity connectivity on a unique low latency transatlantic route serving the growing needs of the Latin American and European markets. The EllaLink network directly connects Brazil and Europe, linking the major hubs of São Paulo and Fortaleza with Lisbon, Madrid and Marseille.

The EllaLink System is being built with state-of-the-art coherent technology initially offering 72Tbps of capacity over four direct fiber pairs between Europe and Brazil. The landing sites in Fortaleza (Brazil) and Sines (Portugal) have been secured and EllaLink is scheduled to be Ready for Service in 2020. EllaLink is a privately funded and independent company committed to providing products and services on a Carrier Neutral and Open Access basis.

To learn more visit ella.link.

Human Investigation Management – ISIO
Human Investigation Management – ISIO. Find out more by clicking!

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

 

CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™ focuses on channel distribution, privacy and security, interoperability, and integration across consumer tech ecosystems

17% of US broadband households purchased at least one smart home device in the past 12 months

October 31, 2019

Parks Associates today announced the topics for the 24th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer products and services; the integration of new products and services from different ecosystems in the home; and the expansion of channels distributing smart home, security, energy management, healthcare, connected CE, and home services.

Early sponsors for CONNECTIONS™ include Alarm.com, Rapid Response Monitoring, ServiceLive, Cirrent, MMB Networks, Trusource Labs, Inspire, Aprilaire, and Sprosty Network.

Parks Associates research finds 17% of US broadband households purchased at least one smart home device (not including smart speakers/smart display) in the past 12 months. By comparison, 31% report high intentions to purchase a smart home device in the next 12 months, a level which has stayed consistent over the past six months.

“We have seen smart home growth flatten the past year or so and look forward to hearing from industry leaders on the next stages of consumer engagement strategies,” said Elizabeth Parks, President, Parks Associates. “Consumers who own smart home products continue to buy more, but growth appears to have stalled out, and while intentions are high, purchases are lagging. We look forward to hearing from industry leaders on the next stage of growth for consumer products and services at CONNECTIONS™.”  

2020 Event Topics:

Consumer Engagement Strategies

    • Extending Peace of Mind: Security Adjacencies

    • The User Experience: Integration and Controls

    • DIY: Impact on Smart Home and Security

    • Clean Energy Trends: Electric Vehicles, Batteries, and Solar

    • Support: Onboarding and Ongoing Services

    • Growing Up Smart Home: Engaging Different Generations

    • New Channel Strategies to Capture Consumer Engagement

Channel Expansion

    • Independent Living: Serving Seniors, Aging Boomers, and Chronically Ill

    • Monitoring: Expanding Beyond Security

    • Health and Wellness: Wearables and Market Growth

    • Point Solutions vs Whole-Home Systems

    • Energy Management: Driving the Smart Home

    • Smart Home Solutions: Channel Expansion

      Partnerships and Business Models

 

  • Business Models: Service-Driven Consumer Market

  • Service Providers: Value-added Services

  • Personalization and the Connected Home: Partnership Strategies

  • The User Experience: Integration, Interoperability, and Controls

    Technology and Innovations

  • AI and the Smart Home: Proactive and Predictive Intelligence

  • 5G, AI, and the Connected Home: Looking Forward

  • Home Network and Wi-Fi: Connectivity Driving the Experience

  • Converging Ecosystems: Entertainment and Smart Home

  • Privacy and Security: Protecting the Consumer

  • Connected Car: Extending the Smart Home

  • Investing in the Future: Tech Driving Innovation

 

CONNECTIONS™ will host more than 650 high-level executives in an intimate networking environment and includes a mix of market research, analysis, and industry insight designed to capture the complexity and opportunities in these interconnected markets.

Parks Associates is accepting speaker submissions for 2020 at http://www.parksassociates.com/cus-speak.  For more information, visit www.connectionsus.com. To schedule an interview with an analyst, contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

ABOUT CONNECTIONS

Parks Associates’ 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21, 2020, at the Hyatt Regency San Francisco Airport in San Francisco.

CONNECTIONS™ hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.